Privacy Policy

Last updated July 21, 2026

This Privacy Policy explains how BugBracelet.com("BugBracelet.com", "we", "us", or "our") collects, uses, and protects information in connection with the BugBracelet.com website at bugbracelet.com (the "Site"). By using the Site, you agree to this Policy. It forms part of our Terms of Service.

The Site is simple by design: there are no user accounts, no login, and no online checkout at this time. The information we handle is correspondingly limited.

Information we collect automatically

When you visit the Site, our servers and infrastructure providers automatically record technical information such as your IP address, browser type, operating system, referring pages, pages viewed, and timestamps. We use this to operate and secure the Site, prevent abuse, and understand general usage. On its own, this information is not used to identify you personally.

Analytics

With your consent where required (see our Cookie Policy), we use Google Analytics to understand how visitors use the Site — for example, which pages are viewed and roughly where visitors come from. Google Analytics sets cookies and collects usage data on our behalf; we use it only in aggregate and have not enabled advertising features. In regions where consent is required, Google Analytics does not run unless you accept it, and you can withdraw consent at any time via the "Cookie settings" link in the footer.

Information you provide

The Site does not have forms. If you email us — for example, to ask a question or to be notified when products launch — we receive your email address and whatever you choose to include in your message. We use it to reply to you and, if you asked, to tell you when products are available. We do not add you to unrelated marketing lists without your consent, and you can ask us to delete your correspondence at any time.

How we use information

• To operate, secure, and improve the Site.
• To respond to your emails and send launch notifications you have requested.
• To understand aggregate Site usage through analytics.
• To comply with legal obligations.

We do not sell your personal information, and we do not use advertising or retargeting networks.

How we share information

We share information only with service providers that help us run the Site:

• Google — analytics (with consent, as described above) and web fonts. When the Site loads fonts from Google Fonts, your browser contacts Google's servers, which receive your IP address as part of serving the font files.
• Hosting and content-delivery providers — traffic to the Site passes through the infrastructure that hosts and protects it.
• Our email provider — when you email us, your message is handled by the provider that hosts our mailbox.

We may also disclose information if required by law, to enforce our Terms, or to protect the rights, safety, or property of our visitors or the public. If we are ever involved in a merger or acquisition, information may be transferred as part of that transaction, subject to this Policy.

Data retention

Server logs and analytics data are retained for limited periods consistent with their security and measurement purposes. Email correspondence is kept as long as needed to handle your inquiry or, for launch-notification requests, until we have notified you or you ask us to delete it.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, or to object to or restrict certain processing. If you are in the European Economic Area, the United Kingdom, or Switzerland (GDPR and equivalents), or in California or another US state with a consumer privacy law (such as the CCPA/CPRA), these rights may apply to you. To exercise any right, contact us at hello@bugbracelet.com. We will not discriminate against you for exercising your rights. We do not sell or share personal information for cross-context behavioral advertising; you can additionally refuse or withdraw analytics consent at any time via the "Cookie settings" link in the footer.

Children

Our products are made for families, but the Site is directed to parents and other adults — not to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Security

We use reasonable technical and organizational measures to protect information, including serving the Site over HTTPS. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

International visitors

The Site is operated from the United States. If you access it from elsewhere, your information will be processed in the United States, which may have different data-protection laws than your country.

Changes to this Policy

We may update this Policy from time to time — including when the Site adds a store, which will involve new categories of information such as order and payment details. Material changes will be reflected in the "Last updated" date above, and where appropriate we will provide notice on the Site.

Questions about this policy? Contact us at hello@bugbracelet.com.